https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/27/wendys-reggie-miller-squares-the-beef-campaign.aspx. Check out our FAQ Page. Submissions should come only from actors, their parent/legal guardian or casting agency. In 2021, Miller taking up residence in a Wendys so as to take advantage of its promotions was the focus of the chain's March Madness spots, showcasing Miller liking the restaurant at least as much as he likes basketball. Once verified, the information you provide will be displayed on our site. Wendys is offering a $1 Daves Single from now through April 10 when fans place an order via the app. Other deals the chain has associated with this years NCAA Tournamentall of which require consumers to order through Wendys app or websiteare $1 Daves Singles burgers (through April 10); free delivery on app or web orders through and $3 off all orders of greater than $15 (through April 4); and a buy-one, get-one-for-$1 offer on all chicken sandwiches (through April 10). FAQ - New Privacy Policy. Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. you know the casting, write us to include it in the video information, Just as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the "I always find a way to kind of slip those in my bag. The first person to spell out "Half-off Breakfast Orders in the Wendy's App" loses. Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Selection Sunday is on March 13 with the First Four beginning March-15 and the first round tipping off on March 17-18. Reggie Miller returns. In the commercial, he plays a character named Lil Rel who is surprised to learn that Wendys now serves breakfast all day. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. When asked to share a brand or marketer he personally admires, Loredo mentioned Yeti, which he says has built an authentic outdoor lifestyle brand from a cooler. Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. You may unsubscribe at any time. The company has seen more customers utilizing the breakfast menu as a midmorning snack than a first meal of the day, executives remarked on a recent conference call. This March Madness, fans can receive half off their breakfast orders when they order through the Wendy's App. Kathryn Feeney. Each of these actors brings their own unique talents to the commercial and helps to make it a successful one. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. Reggie Miller returns to promote Wendy's during March Madness. In this funny new commercial from the fast food chain (seen on YouTube ), the former NFL football player who retired in 2017 is seen pounding on the windows of a Wendy's restaurant, shouting to . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Required fields are marked *. Have questions about this ad or our catalog? Reggie Miller TV Commercials We don't make the ads - We measure them Sign up to track 35 nationally aired TV ad campaigns for Reggie Miller. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. And yes, I do harbor a few things from the Wendys commercial. More than two decades of archival stories, profiles, research and data. Subscribe to Ad Age now for the latest industry news and analysis. Optimize TV Ad Spend With Q1 2023 Insights. The peppers are typically red or green in color, and have a mild to medium level of heat. Wendy's recently launched a short series of commercials featuring Indiana Pacers legend Reggie Miller. Price promotions like a $1 breakfast biscuit late last year delivered huge acceleration, Loredo said, only to encounter several severe winter storms and the omicron COVID variant. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. All rights reserved. Sacrifices must be . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Her most recent role was as the lead in the film Bikini Model Academy. Submissions should come only from actors, their parent/legal guardian or casting agency. A few highlights: Reggie Miller helps hype the . 855 Following. The commercial shows how much he loves Wendys by including footage of him eating at the restaurant and enjoying their food. Hes best known for his roles in Get Out and The Carmichael Show. "This is my third year working with Wendys, and arguably, these set of commercials and working with them have got to be one of my all-time favorites," Miller told FOX Business in a recent interview. The growth has been powered by a big ad push, including a $25 million incremental spend last year and plans for another $16 million this year, when it aims for breakfast to account for 10% of total sales. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . In the Wendys commercial with Reggie Miller, 2022, Reggie is seen enjoying a delicious Wendys burger. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. The lamb flap can be cooked in many different ways, and is often used in dishes such as stews or, Aloha peppers are a type of chili pepper that is native to the Hawaiian Islands. DIRECTV NOW TV Spot, 'All the Good Stuff', Wendy's TV Spot, 'Move-In: March Madness' Featuring Reggie Miller, The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. The premise of the commercials has Miller moving into Wendy's for their breakfast menu inside . I liken Yeti to Wendys in a lot of ways, in that the differentiation they have in the product leads to great consumer engagement and passion for the brand, and ultimately, they are using that to tell the story, he continued. Morgan Smith is an actress known for her work on Messiah (2020), Veep (2012), NBC's Coach (1989) . Jordan Denton plays the role of Wendy, seen throughout the commercial in various settings including behind a counter and driving a car. Assuming that you are eating fruit as part of a carnivore, Read More Can You Eat Fruit on Carnivore Diet?Continue, In the Whole Cake Island arc, which spans from episodes 590-618, the Straw Hat Pirates travel to the eponymous island in search of Sanji. They soon discover that Big Mom is also after him, and she has placed a bounty on his head. Actress: Where'd You Go, Bernadette. Basketball HOFer Reggie Miller is partnering with Wendys for the fourth straight year to star in new creative spots for the Squares the Beef campaign. How to Remove Iron Supplement Stains from Teeth? Optimize TV Ad Spend With Q1 2023 Insights. March Madness is a natural crossover between the brand and its fans, Loredo said in an interview. Lastly, Brandon Scott Hughes portrays the male customer who interacts with Jordan Dentons character Wendy throughout the ad spot. 2. Legal Statement. The new Wendys commercial features several actors in various roles. In those cities, fans will have access to special menu items like Cajun-spiced fries and Bananas Froster, a take on the chains popular Frosty shake. This years ads include six commercials featuring Miller, largely more as a supporting character to a starring cast of Wendys employees. The message is that "Reggie Bush had something important taken from him. kathrynfeeney.com Joined December 2010. Timely, daily updates provide the latest developments and news relied upon by industry leaders. A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. They are: 1. NBA Legend Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel From Commercial Shoots. I wouldnt say stealing I would say harboring those slippers. Digital is also a big focus for us, he said. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. Just like Curry, Miller was a sharpshooting specialist who also had a strong . The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. He has been acting since the early 1980s and has appeared in over 50 movies and television shows. She might be on edge because she already has H.A.L.F.O.F.F. The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an But what about French fries? Sign up to track 38 nationally aired TV ad campaigns for Reggie Miller. Have questions about this ad or our catalog? So Wendy's is returning it.". Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. 4. The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. The third actor is Tequan Richmond, who plays the son. To achieve this goal, the team has a special system just for Miller. Register for a free SBJ account to unlock one extra article per month. In the past 30 days, commercials featuring Reggie Miller have had 51,190 airings. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down . By using iSpot.tv, you accept our. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. By using iSpot.tv, you accept our. If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. I think Wendys is very similar. Wendys has been a sponsor of the NCAA Tournament since 2017. New to Wendys NCAA program this year are takeovers in Las Vegas, where the draw for tournament seedingknown as Selection Sunday, March 13has become something of an event on its own; and in New Orleans, where the mens Final Four are scheduled April 2-4. Launching today, Wendy's is paying homage to its classic "Where's the Beef?" ad where the catchphrase was featured on "The Simpsons" and "SNL." Reggie Miller is going to be featured in more Wendy's spots. "Yes! In the past 30 days, commercials featuring Reggie Miller have had 62,145 airings. This year's NCAA-themed push should helpWendys achieve its overarching 2022 brand goals, he said, which include continuing to build its nascent breakfast business and its digital relationships with fans, while emphasizing differentiated items like its revamped french fries and recently introduced Hot Honey sandwiches. (REUTERS/Dominick Reuter / Reuters Photos), GET FOX BUSINESS ON THE GO BY CLICKING HERE. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. In the commercial, Kevin plays a very enthusiastic customer who cant seem to get enough of Wendys delicious food. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. Once verified, the information you provide will be displayed on our site. Are they kosher for Passover? In the new Wendys commercial, the black guy is actor and comedian Lil Rel Howery. But now that he's retired, he's taken to swiping a few of the promotional products that he wears in Wendy's ads. The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. Are you a print subscriber? And being able to have a full month to go all-in with them and the partnerships we have with the NCAA, just really works well for us. You can connect with Reggie Miller on Twitter, Wikipedia. Media. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. 1 item Im most proud about. Reggie Miller is going to be featured in more Wendy's spots. Wendy's is bringing back familiar elements of whats become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA mens and womens college basketball tournaments. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Rick is best known for his roles in movies like Ghostbusters, Spaceballs, and Honey, I Shrunk the Kids. Additionally, Wendys is offering a $0 delivery fee from March 11-April 4 when ordering through the app or website. Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. So whether its oven-baked bacon, fresh cracked eggs, or biscuits we bake every morning, were bringing a breakfast that breakfast lovers can get excited about.. He is a big name when comes to college basketball but we also like the fact that he can play with our crew and make them the stars.. Wendy's is bringing back familiar elements of what's become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA men's and women's college. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM. Reggie Miller was more of a scorer than a stealer in his NBA days. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to The new Wendys commercial features four actors: Morgan Smith-Goodwin as Wendy, Jacob Houston as the Hamburglar, Jonathan Morgan Heit as Grimace, and Danny Trejo as the Taco Bell Chihuahua.
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